Ad in a Minute: How to Write a Precise Brief for an Ad Copy Generator
The "Ad in a Minute" tool creates variants of advertising texts: a headline, a body block, and a call to action. It does not publish ads or check them for compliance with advertising law, so the final responsibility lies with the person. To make the result useful, it is important to correctly fill in four fields: "Your text or idea," "Audience or experience level," "Goal or desired result," and "Tone, style or format." In this article, we will examine what to write in each field, what a successful and unsuccessful brief looks like, how to check the finished text, and what limitations the tool has.
Open tool: Ad copy generator ↗What exactly the tool does
"Ad in a Minute" is a generator of text advertising variants. Based on your description, it forms a headline, body text, and call to action. The tool does not create images, does not record audio, and does not publish ads in advertising systems. It works only with text and does not replace a marketer, lawyer, or editor.
The interface has no ready-made templates, sliders, or selection of a "level of changes." You fill in four text fields, choose the output language, and press the generate button. The result appears in a separate panel; it can be copied or downloaded as a plain text file TXT. There are no other export formats, batch processing, or automatic saving.
The tool does not verify facts and does not guarantee that the resulting text will pass moderation on an advertising platform. It also does not select keywords or analyze competitors. This is a draft that needs to be read, edited, and, if necessary, coordinated with the people responsible for advertising.
Example request: "A coffee shop near the metro offers a 20% discount on a second drink on weekdays until 11:00. Audience: office employees. Goal: bring more people in during the morning hours. Style: friendly, short."
The "Your text or idea" field: what is important to communicate
This is the main field. Describe what you are advertising, for whom, and under what conditions. The more specific the facts, the lower the risk that the model will invent non-existent properties. Specify the product or service, the key action, deadlines, restrictions, and everything that must not be distorted. If you have a ready draft, insert it—the tool can rework the text while preserving the meaning.
You should not write general phrases like "we have everything the best." The model does not know what exactly you mean and may add unsupported claims. It is better to list verifiable details: what is included in the service, how much it costs, how to sign up, what restrictions exist. If the price changes, state this directly so as not to get misleading text.
The field accepts up to 8000 characters. This is enough for a detailed brief, but you should not overload it with technical details that do not affect the advertising. Focus on what is important for the client: benefit, conditions, next step.
Bad: "Make an ad for our great course." Good: "Online photography course for beginners. 8 lessons of 90 minutes, homework review, access to recordings for 6 months. Cost 12,000 rubles. Sign up on the website until June 30."
The "Audience or experience level" field: whom the text is addressed to
Describe who should see the ad. Age, profession, interests, level of knowledge—all of this influences vocabulary and arguments. If the audience is heterogeneous, choose one key group for one variant. The tool does not segment the audience automatically, so the more precise the description, the more appropriate the tone will be.
Indicate not only demographics but also the situation: for example, "parents of children aged 7–10 who are looking for summer activities" or "beginner entrepreneurs who are opening an online store for the first time." This helps the model select understandable examples and avoid jargon that the audience may not understand.
If you are not sure about the audience, start with a broad description, but be sure to check the result: perhaps the text will be too general. In that case, refine the field and generate again. The tool does not remember previous requests, so each refinement must be entered into a new brief.
Example: "Adults 25–40 who have never sculpted from clay but want to try a hobby to relieve stress. They live in a large city and value a cozy atmosphere and small groups."
The "Goal or desired result" field: what should happen
The goal determines the call to action. This could be signing up for a trial lesson, a purchase, a subscription, a call, or a click to a page. Formulate the goal as a measurable action: "get applications for a free lesson," "increase the number of newsletter subscriptions," "attract participants to a webinar." The tool does not guarantee achieving the goal, but it will help create text that leads to it.
Do not set several equivalent goals in one brief at once. If you need to sell, collect contacts, and talk about the brand, it is better to make several variants. Otherwise, the call to action will be vague, and the body text will be overloaded.
Clarify what the person will receive after the action: a link, confirmation, access, consultation. This reduces uncertainty and makes the call clearer. If the action requires conditions, specify them in the input field so they are not lost.
Example: "Goal: sign up adults for a two-hour pottery workshop. Call: leave a request on the website. Important: groups of up to 8 people, all materials included."
The "Tone, style or format" field: how the ad sounds
Here you can set a friendly, businesslike, neutral, ironic, or inspiring tone. You can also specify the format: a short text for social media, an expanded ad for search, a letter for a newsletter. The tool does not have ready-made presets, so the style is described in words.
If style is not important, leave the field empty or write "neutral." But remember: without instructions, the model will choose an average variant that may not suit a specific platform. For example, for a professional audience, it is better to avoid exclamations and slang.
Do not ask the tool to imitate a specific person or brand if you do not have the rights to do so. Also, do not demand "virality" or a "guaranteed click"—these are unfulfillable promises. It is better to focus on clarity and appropriateness.
Example: "Tone: calm and supportive, without pressure. Format: a short post for a social network: 3–4 sentences, one call to action."
Example of a bad and a good brief
Bad brief: "Make an ad. We have the best course, everyone is satisfied. We need many clients." There is no specificity here: it is unclear what the course is, for whom it is, and what needs to be done. The model may invent non-existent advantages or give a general text that will not help.
Good brief: "Online photography course for beginners. 8 lessons of 90 minutes, homework review, access to recordings for 6 months. Cost 12,000 rubles. Audience: adults 25–40 who want to learn to shoot with a phone. Goal: sign up for a free trial lesson. Tone: friendly, without complex terms. Format: an ad for a social network: headline, 2–3 sentences, call to action."
The difference is that a good brief contains verifiable facts, a clear audience, one goal, and an understandable format. The tool does not guarantee that everyone will like the text, but it will be closer to reality and easier to edit.
Fragment of the result for the good brief: "Headline: Learn to photograph with your phone in 8 lessons. Body text: We will cover composition, light, and editing. Homework is checked by the teacher. Access to recordings will remain for 6 months. Call: Sign up for a free trial lesson."
How to check the result and what limitations exist
After generation, read the text and check every fact: price, deadlines, conditions, names. The tool can make mistakes and add claims that were not in the brief. If something is not confirmed, delete or correct it. Do not publish the ad without checking.
Make sure the call to action corresponds to the goal and that the audience will understand what to do next. Check whether there are promises you cannot fulfill: "guaranteed result," "best on the market," "100% effectiveness." Such formulations not only mislead but can also violate the rules of advertising platforms.
Limitations of the tool: it does not check legislation, does not coordinate the text with a lawyer, does not publish ads, and does not analyze effectiveness. It does not work with images, audio, or video. The maximum length of the first field is 8000 characters, additional details—1000. Model responses may contain errors, and the queue and availability may change. This is an auxiliary draft, not a ready-made advertising solution.
Check: if the result contains "50% discount" but it was not in the brief, replace it with the real conditions. If the call "buy now" does not correspond to the goal "learn more," reformulate it.
"Ad in a Minute" helps you quickly get a draft of an advertising text if you give a precise brief. Fill in the four fields with specific facts, indicate one audience and one goal, describe the desired tone and format. After generation, be sure to check the text for correspondence with reality and remove unsupported claims. The tool does not replace a marketer and does not guarantee results, but it can save time at the first stage of work.
Open tool: Ad copy generator ↗Interface translations are machine-assisted and may need refinement.