Landing Page by Blocks: How to Write a Precise Brief for AI
The Landing Page by Blocks tool creates a landing page structure and draft copy that match your offer and audience. To get a useful result, it is important to correctly fill in four fields: "Your text or idea", "Audience or experience level", "Goal or desired result", and "Tone, style or format". In this guide, we will explain exactly what to write in each field, provide examples of poor and good briefs, show how to review the draft, and what limitations to keep in mind. The tool does not publish pages or save results automatically — you copy or download a plain text file.
Open tool: Landing page copy ↗What the tool does and which fields to fill in
Landing Page by Blocks is a text generator that, based on your description, builds a sequence of blocks for a future page and writes draft content for them. The output is a structure and text, not a finished website. The tool works through a web form with four text fields, without sliders or preset styles. The first field accepts up to 8000 characters, the others up to 1000 characters each. The output language is selected separately.
The "Your text or idea" field is the place to describe the product, service, or topic. Here it is important to provide context: what you offer, for whom, and how you differ from alternatives. The "Audience or experience level" field helps the tool choose vocabulary and arguments. The "Goal or desired result" field sets the action the landing page should lead to: application, registration, call, purchase. The "Tone, style or format" field determines the manner of presentation: business, friendly, expert, short, or detailed.
The more specifically the fields are filled in, the fewer generic phrases will appear in the draft. If you leave a field empty or write a single phrase, the tool will fill in the gaps with typical formulations that you will have to rewrite manually. Therefore, fill in all four fields, even if some information seems obvious.
Example of filling in: input — "Online course on the basics of spreadsheets for small shop owners"; audience — "Entrepreneurs without technical experience, 30–50 years old"; goal — "Sign up for a free introductory lesson"; style — "Calm business tone, short paragraphs".
What to specify in the input: context, goal, format, limitations
Context is the answer to the questions "what", "for whom", and "why". Describe the product in your own words, indicate its category, key advantage, and how it differs from similar offers. You do not need to write advertising slogans — facts are better: what is included, how the process goes, what limitations exist. The tool does not verify facts, so everything you write will be used as given.
Formulate the goal as a visitor action: "submit an application", "sign up for a webinar", "download a checklist". If there are several goals, choose the main one — a landing page with several equal calls to action loses persuasiveness. Describe the format in words: "structure of 6–8 blocks", "heading and subheading for each block", "paragraphs of 2–3 sentences". List limitations separately: what cannot be promised, which words not to use, whether mentions of price or deadlines are needed.
It is useful to decide in advance which blocks you expect to see: offer, audience pains, product description, proof, answers to objections, call to action. If you list them in the input, the tool will build the page logic closer to your intent. But do not overload the field: 8000 characters is a maximum, not a recommendation. 1500–3000 characters of dense description is enough.
Fragment of a successful input: "The course consists of 8 short video lessons of 10 minutes each. Access for 6 months. Homework is checked by a curator. Do not promise employment. Price is not indicated because it changes. The main goal is signing up for the free first lesson".
Example of a bad and a good brief
A bad brief looks like this: input — "Spreadsheet course", audience — "everyone", goal — "sales", style — "salesy". Such a description gives the tool neither context nor limitations. As a result, the draft will consist of generic phrases like "our course is suitable for everyone" and "we offer the best conditions". Such text does not reflect the real offer and requires complete rework.
A good brief contains specifics. For example: input — "Online course on the basics of spreadsheets for small shop owners. We teach how to track inventory, calculate revenue, and build simple reports. 8 lessons of 10 minutes, access for 6 months, homework checked by a curator. We do not promise employment and do not compare with competitors". audience — "Entrepreneurs 30–50 years old without technical experience who keep records in a notebook". goal — "Sign up for a free introductory lesson". style — "Calm business tone, short paragraphs, no exclamation marks".
The difference between these examples is not in length but in the presence of facts and boundaries. A good brief helps the tool choose arguments suitable for the audience and avoid topics you do not cover. A bad brief forces the tool to guess, and it fills the gaps with template formulations.
Comparison of the result: with a bad input, the "About the product" block will contain the phrase "We offer an individual approach to each student". With a good input — "8 lessons of 10 minutes, access for 6 months, homework checked by a curator".
How to review the draft before using it
First, check the structure: does the order of blocks correspond to the logic of your offer. Usually a page starts with an offer, then comes the problem description, solution, proof, and call to action. If the tool placed a price block before the product description, this can be corrected manually. The structure is a draft, not a final layout.
Then check the facts. The tool does not know your real numbers, deadlines, and conditions, so all specific data must be verified against the source. If a statement appears in the text that you did not write, delete it. Pay especially close attention to promises of results, deadlines, cost, and refund conditions.
After that, evaluate the language: does the tone suit the audience, are there repetitions, are the paragraphs too long. It is convenient to read the draft aloud — this way, cumbersome phrases become noticeable. And the last step: make sure that each block leads to the target action, and the call to action is formulated clearly and is not duplicated in every paragraph.
Review checklist: 1) order of blocks; 2) all numbers and deadlines verified; 3) no promises you do not make; 4) tone matches the audience; 5) one clear call to action.
Tool limitations and common mistakes
The tool produces one result at a time, does not save it automatically, and does not publish it on a website. Export is possible only as a plain text file TXT. There is no batch processing, integrations, registration, or premium plan. The model may make mistakes, and the queue and availability vary, so the result must always be checked manually. The tool does not create photorealistic images and does not generate audio or video — if you need visual materials, they are prepared separately.
A common mistake is trying to fit several different offers or audiences into one field. The landing page will turn out blurred. Another mistake is writing general words like "increase sales" in the "Goal" field instead of a specific visitor action. The third is not specifying limitations, which leads to unwanted promises appearing in the text.
Another mistake is treating the draft as finished text. The tool helps you go through the stage of structure and first draft faster, but final editing, fact-checking, and brand adaptation are done by a human. Do not copy the result without edits, even if it looks convincing.
Example of a limitation: if you do not specify "do not promise employment" in the brief, the tool may add a phrase about guaranteed job placement, which you will have to delete.
Practical scenario: from brief to finished draft
Let's consider a fictional example. The owner of a small manicure studio wants a landing page for booking a first visit. They fill in input: "Manicure studio in a residential area. We work from 10 to 20, except Monday. First visit — 20 percent discount on any procedure. Masters with at least three years of experience, instrument sterilization in a dry heat sterilizer". audience: "Women 25–45 years old, live or work nearby". goal: "Booking via the form for a first visit". style: "Friendly but not overly familiar, short paragraphs".
The tool builds a structure: offer with discount, block about the studio and masters, block about sterilization, reviews, FAQ, booking form. The draft contains paragraphs that can be used immediately as a basis. The owner checks the facts: working hours, discount amount, masters' experience. Then edits the tone and removes repetitions. In 20–30 minutes, they have a working draft that remains to be finalized for design.
This scenario shows the main point: the tool saves time at the stage of structure and first text, but does not replace knowledge of your product and audience. The more precise the brief, the fewer edits will be needed after generation.
Fragment of the result: heading "First visit — with a 20 percent discount", subheading "Studio five minutes from the metro, open daily except Monday", block "How we care about sterility" with a description of the dry heat sterilizer.
Landing Page by Blocks is a tool for quickly creating a structure and draft text, not a finished page. To get a useful result, fill in all four fields with specific facts, specify limitations and the target audience. Check the draft for factual accuracy, block order, and tone. Remember the limitations: one result at a time, export only to TXT, no publishing or automatic saving. Use the tool as an assistant at the draft stage, and leave final editing and verification to yourself.
Open tool: Landing page copy ↗Interface translations are machine-assisted and may need refinement.