Landing Page by Blocks: How to Create a Structure and Draft Copy
Creating a landing page often seems complicated: you need to think through the structure, write persuasive copy, and not miss important details. The "Landing Page by Blocks" tool helps turn your idea into a ready draft of the page. In this article, we will go through the workflow using a everyday task as an example — teaching store owners the basics of working with spreadsheets. You will learn how to prepare input data, what result to expect, and how to check its quality. We will also discuss the tool's limitations so you can use it as effectively as possible.
Open tool: Landing page copy ↗What is "Landing Page by Blocks" and what is it for?
"Landing Page by Blocks" is a tool that creates a landing page structure and draft copy based on your description. You fill in four fields: input text or idea, audience, goal, and style. As output, you get a ready text document broken into blocks: headline, subheadline, benefits, call to action, and other elements. This is not a finished website, but a draft that you can refine manually.
The tool works with text: you enter up to 8000 characters in the first field and up to 1000 characters in the others. The result is displayed in a separate panel; you can copy it or download it as a TXT file. There are no style presets, sliders, or levels of changes — only simple text fields. This makes the process fast and predictable.
It is important to understand: the tool does not generate images, audio, or video. It also does not publish the page on the internet or send it by email. All you get is a text draft that you need to adapt and place yourself.
Example input: "Spreadsheet course for store owners. Audience: small business owners with no experience. Goal: enroll in the course. Style: friendly and simple."
Preparing input data: what is important to specify
To get a useful draft, clearly describe the offer. In the "Your text or idea" field, specify what you are offering: a product, service, or course. For example, "online course on the basics of working with spreadsheets for store owners." Add key features: duration, format, outcome. The more specific the description, the more accurate the structure will be.
In the "Audience or experience level" field, describe for whom the landing page is intended. Indicate the level of knowledge, pains, and needs. For example, "owners of small stores who have never worked with spreadsheets and want to automate accounting." This will help the tool select arguments and tone.
The "Goal or desired result" field determines the call to action. This could be course enrollment, purchase, or subscription. The more specific the goal, the better. In the "Tone, style or format" field, choose the appropriate style: friendly, formal, expert. For example, "simple and clear, without technical jargon."
Filled fields: input: "Online course on spreadsheets for store owners. 4 weeks, practical assignments, curator support." audience: "Owners of small stores, no experience with spreadsheets." goal: "Enroll in the course." style: "Friendly, simple, with retail examples."
Step-by-step workflow: from idea to draft
Step 1. Formulate the idea. Write down what you offer and what problem you solve. For example, "I help store owners keep track of inventory in Google Sheets without complex software." This is the basis for the first field.
Step 2. Describe the audience. Think about who your readers are: their age, experience, fears. For example, "entrepreneurs aged 30–50 who are afraid of computers but want to save time." This will help the tool choose appropriate words.
Step 3. Define the goal. What should the visitor do? Enroll, buy, leave a request? For example, "sign up for a free webinar." Step 4. Choose the style. For example, "friendly, but not overly familiar." Step 5. Enter the data into the form and click "Generate." The result will appear in a separate panel. Copy or download the TXT.
After clicking "Generate," you will get blocks: headline "Learn to keep records in spreadsheets in 4 weeks," subheadline "For store owners without experience," a list of benefits, call to action "Sign up for the free webinar."
Example of a finished draft and how to check it
Suppose you entered data about a spreadsheet course. The tool might produce a draft like this: headline "Master spreadsheets for store accounting," subheadline "A practical course for small business owners," a "What you will get" block with bullet points: "Learn to keep track of inventory," "Reduce time spent on reports," "Be able to analyze sales." Then a "How the training works" block and a call to action "Enroll now."
Check whether the draft matches your audience. Are there any overly complex terms? Is there enough specificity? For example, if the word "integration" appears, replace it with "connection with other programs." Make sure the call to action is clear and achievable.
Also check the logic: are all blocks present? Usually these are headline, subheadline, problem description, solution, benefits, social proof (if appropriate), call to action. If something is missing, add it manually. Remember: the tool provides a draft, not the final text.
The draft might contain the phrase: "This course is suitable even for those who have never opened Excel." Check for promises you cannot keep.
Tool limitations and how to account for them
The tool does not generate images, audio, or video. It also does not create photorealistic images. If you need visual materials, you will have to prepare them separately. Vector images can be created in other programs, but not here.
There is no export to DOCX or PDF, no batch processing, automatic saving, integrations, OCR, settings panels, change highlighting, comparison modes, direct publishing, email delivery, document upload, premium plan, registration, voice cloning, or audio/video generation. All you get is text in TXT format.
Input data is limited: the first field — up to 8000 characters, the others — up to 1000. For speech — up to 3000 characters, for images — up to 4 MB, for browser audio — up to 20 MB or 5 minutes. The model may make mistakes, and the queue and availability may vary. Therefore, always check the result manually.
If you try to upload a PDF with a course description, the tool will not be able to process it. Enter the text manually.
How to adapt the draft for a real landing page
After receiving the draft, refine it for your brand. Add specific numbers: "4 weeks," "8 lessons," "curator support." Remove general phrases and replace them with facts. For example, instead of "lots of practice," write "5 practical assignments with feedback."
Check that the text is understandable to your audience. If you are writing for store owners, use retail examples: "dairy product accounting," "inventory." Avoid technical jargon. Also make sure the call to action is visible and achievable.
Do not forget about legal aspects: if you promise a result, it must be realistic. Do not use guarantees you cannot fulfill. The tool does not provide legal or financial advice, so verify all wording yourself.
Instead of "You will become an expert," write "You will learn to keep track of inventory in spreadsheets." This is more specific and honest.
"Landing Page by Blocks" is an assistant for quickly creating a structure and draft copy. It saves time but requires your involvement: preparing data, checking, and adapting. Use it as a starting point, not as a finished solution. Remember the limitations: text only, no images or publishing. By following the described process, you can create a foundation for a landing page that will be clear to your audience and achieve its goal. Always check the result and make edits so that it matches your offer.
Open tool: Landing page copy ↗Interface translations are machine-assisted and may need refinement.